Fisheries and Land Resources

Fisheries and Aquaculture

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Seafood Marketing

The Department of Fisheries and Land Resources provides marketing support services to the Newfoundland and Labrador seafood industry and works with industry participants on innovative and collective approaches to seafood marketing. The department's primary seafood marketing activities include: 

Market Development

The department works with Newfoundland and Labrador seafood companies and organizations to increase market awareness of the province's seafood industry and to identify and develop opportunities for our seafood products in domestic and international markets. Services offered to industry include organization and participation in trade shows and missions and development of advertising and various promotional  initiatives.

Market Intelligence and Analysis

The department provides market analysis and support to industry by coordinating the collection and dissemination of timely market intelligence information to industry stakeholders. In support of fish price collective bargaining initiatives, this information is provided to the Standing Fish Price-Setting Panel processor and harvester associations such as the Association of Seafood Producers (ASP), the Seafood Processors of Newfoundland and Labrador (SPONL), and the Fish, Food and Allied Workers (FFAW). Market information is also provided to the Newfoundland Aquaculture Industry Association (NAIA) and aquaculture companies throughout the province.


The department interacts with other provincial government departments, the seafood development branches of other seafood producing provinces, the federal Departments of Agriculture and Agri-Food, Fisheries and Oceans Canada, Foreign Affairs and International Trade and the Atlantic Canada Opportunities Agency to coordinate various trade shows, missions and other marketing and promotional events.

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